Privacy Policy

Last Updated: February, 2024

Tinwell Labs Inc. d/b/a Era (“Era”, “we”, “us” or “our”) is committed to respecting your privacy.  This Privacy Policy explains our practices regarding the collection, use, and disclosure of information that you (“you” or “user”) may provide to us through your use of our website at (the “Website”) and all of its sub-domains, the platform we make available through the Website (the “Platform”), and any related services, social media pages and apps. 

By accessing the Website and Platform, you agree to be bound by this Privacy Policy and our Privacy Notice (as defined below).  If you do not agree to the terms of this Privacy Policy and our Privacy Notice, please do not use the Website and Platform.  Each time you use the Website and Platform, the current versions of this Privacy Policy and the Privacy Notice will apply. 


We collect two types of information from users of our Website and Platform: “Personal Information,” which is information that can be used to identify you (such as your name or your email address), and “Aggregate Information,” which is information that cannot be used to identify you (such as frequency of visits to the Website and Platform or your browser type).


We collect Personal Information that you voluntarily provide to us when you use our Website and Platform.  For example, you may provide us with your contact information, your name, the content of your communication, or other Personal Information when you choose to send it to us through email, an online form, when engaging with our conversational artificial intelligence tools, or other method.   If you interact with us on social media, we may collect your social media profile information, your communications with us, and your communications and posts on our social media pages.  If you choose to link your Accounts (as described in more detail below) to the Platform, we may collect your financial informational and transactional data from those Accounts.

If you sign up for our mailing list, we collect the information you submit when you are signing up to receive communications from us. We also collect information when we interact with individuals at in-person events, workshops, and when we communicate through other means. 


In order to register for an account on our Platform, you will be required to authenticate your identity using a Google address or your name and email.  You may provide us with additional information such as a mailing address, mobile phone number, and personal profile image.


When using the Platform, you will have the opportunity to connect your bank, payment card and/or brokerage accounts (each, an “Account”) to your Era account in order to authorize and enable the Platform to retrieve certain financial information (your “Account Data”) from the banks and financial institutions with which you maintain Accounts, such as account transaction history, balance information, and/or other information maintained by those third-parties in connection with your Account.  We may use Account Data to (i) provide products and services to you, (ii) for Era’s internal business purposes, and (iii)  to offer you other Era products and services.             

We use a service provider called MX Technologies (“MX”) to authenticate and link your Accounts to the Platform.  MX Technologies, Inc. authenticates your Accounts and links them to your Era account to enable provision of Account Data to the Platform.  To do so, we will ask you to provide your name and information about each Account.  You will also be required to indicate your consent for Era to link your Accounts to the Platform and to collect financial and transactional data about you from your Accounts.  Please review MX’s policies for more information about its terms and privacy practices: Terms of Use and Privacy Policy

You will have the ability to unlink your Accounts from the Platform at any time, and upon your written request, we will promptly and permanently delete your Account Data in Era’s possession.


When you use our Website and Platform, we automatically receive and collect information from your device.  This information includes the following:

  • Information about your device, such as the Internet Protocol (IP) address and device ID.
  • The specific actions that you take when you use our Website and/or Platform, including but not limited to the pages and screens that you view or visit, search terms that you enter, and how you interact with our Website and Platform.
  • The time, frequency, connection type, and duration of your use of our Website and Platform.
  • Information regarding your interaction with email messages, for example, whether you opened, clicked on, or forwarded the email message.
  • Identifiers associated with cookies or other technologies that may uniquely identify your device or browser (as further described below).


If we have collected your Personal Information in response to a job opening posted on our Website, you are giving us permission to use and retain your Personal Information for the purpose of evaluating your application for employment for the specific position that you applied to, as well as other roles at Era.  This Personal Information may be processed and stored by a third party talent tracking solution provider as well as with vendors, consultants, and other service providers who need access to such information to carry out work relating to the recruitment process on our behalf.


Aggregate Information is information that does not identify you.  Aggregate Information may be collected when you use our Website and/or Platform, independent of any information you voluntarily enter. Additionally, we may use one or more processes to de-identify information that contains Personal Information, such that only Aggregate Information remains.  We may collect, use, store, and transfer Aggregate Information without restriction (subject to applicable law).


Like most websites, our Website and Platform may use “cookies.”  Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser to help us identify you when you come to our Website and Platform.  If our Website and/or Platform collect cookies we may use cookies for reasons including, but not limited to:

  • Analyzing our web traffic using an analytics package.
  • Identifying if you are signed in to the Website or Platform.
  • Testing content on the Website or Platform.
  • Storing information about your preferences.
  • Recognizing when you return to the Website or Platform.

Overall, cookies will help us provide you with a better Website and Platform experience by enabling us to monitor which pages you find useful and which you do not.  A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.  You can choose to accept or decline cookies.  Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.  This setting may prevent you from taking full advantage of the Website and Platform.

We may use third parties, such as Google Analytics or other analytics providers, to analyze traffic to our Website and Platform. Google Analytics does not create individual profiles for visitors and only collects aggregate data. To disable Google Analytics, please download the browser add-on for the deactivation of Google Analytics provided by Google at To learn more about privacy and Google Analytics, please consult the Google Analytics overview provided by Google at

We may also use cookies, pixels, beacons, or other web tracking technologies to track the amount of time spent on our Website and/or Platform and whether or not certain content, such as a video was viewed. We may work with a third party to collect and process this information for us, based on our instructions and in compliance with this Privacy Policy and our Privacy Notice.

Although we do our best to honor the privacy preferences of our visitors and users, we are not able to respond to Do Not Track signals from your browser.


Our use of your information and Personal Information is subject to state and other applicable laws regarding information use, disclosure and retention. In general, however, we use information to provide our Website and Platform, operate Era, communicate with you, and provide products, services, and information that you request from us.  This includes but is not limited to the following: 

  • Providing, operating, improving, maintaining, and protecting our Website and Platform, including the safety and security thereof.
  • Establishing your Era account if you create one.
  • Providing personalized products and services to you.
  • Enhancing or improving your user experience.
  • Providing you with technical and other support.
  • Sending you updates, communications, and other information about Era, our Website and Platform, and about products and services of third parties that we think you may be interested in. 
  • Sending you notices and alerts.
  • Conducting research, analytics, and monitoring and analyzing trends and usage.
  • Contacting you and responding to your inquiries.
  • As necessary to comply with any applicable law, regulation, subpoena, legal process, or governmental request.
  • Enforcing contracts, including investigation of potential violations thereof.
  • Detecting, preventing, or otherwise addressing fraud, security or technical issues.
  • Protecting against harm to the rights, property or safety of Era, our users, or the public as required or permitted by law.


We do not rent or sell your Personal Information.

We share information, including Personal Information, in certain circumstances with third parties through operation of our Website and Platform.  Below we explain when that happens.   We also disclose information and Personal Information when required by applicable law. 


We may transfer Personal Information to third parties for the purpose of providing the Website and Platform or operating Era.  For example, we may transfer your Personal Information to non-affiliated third-party service providers to assist with providing the Platform or to communicate with you.  


We may also transfer your Personal Information to third parties under the following circumstances: (i) to comply with a legal requirement, law, subpoena, judicial proceeding, court order, governmental request, or legal process; (ii) to investigate a possible crime, such as fraud or identity theft; (iii) when we believe it is necessary to protect the rights, property, or safety of Era or other persons, or (iv) as otherwise required or permitted by law, including any contractual obligations of Era.


We take the security of your Personal Information very seriously.  We use reasonable administrative, physical, and technical safeguards to secure the Personal Information you share with us.  Despite these safeguards and our additional efforts to secure your information, we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your Personal Information.


The Website and Platform may contain hyperlinks to websites operated by third parties, which may include social media features, such as social media buttons or links.  We provide such hyperlinks for your reference and convenience only.  We do not control such websites and are not responsible for their content or the privacy or other practices of such websites.  It is up to you to read and fully understand their privacy policies.  Our inclusion of hyperlinks to such websites does not imply any endorsement of the material on such websites.  If you are submitting information to any such third party, you should review and understand that party’s applicable policies, including their privacy policies, before providing your information to the third-party.


We reserve the right to amend this Privacy Policy and our Privacy Notice at any time without any prior notice to you.  Each time you use our Website and/or Platform the current version of this Privacy Policy and our Privacy Notice will apply.  When you use our Website and/or Platform, we encourage you to check the dates of the Privacy Policy and Privacy Notice and review any changes since the last version.  


If you have any questions about this Privacy Policy, the Privacy Notice, or our privacy practices, please contact us at, or by mail directed to Tinwell Labs, 440 N BARRANCA AVE #8186 COVINA, CA 91723.