We’re bridging the gap between financial access and ambition.

about us

We’re on a mission to democratize financial freedom. Era puts cutting-edge AI technology and the wisdom of seasoned financial advisors where they belong: right at your fingertips.


At Era, we’re proud to be backed by a group of globally recognized venture capitalists, pioneering funds, and visionary individuals who share our mission to transform the landscape of personal finance.

Alex Norcliffe
Co-founder & CEO
Alex is a creator with a cause: making finance simple and accessible for all. A Brit with a European take on how to shake up the finance system. Alex cut his teeth at Square, Cash App, and Stripe and sometimes murmurs financial APIs when sleeping.
The Invoke canvas.
Lindsay Brady
Co-founder & COO
A bodybuilder and COO extraordinaire, Lindsay has led teams at Stripe, Google Play, and Samsung and combines her design background with ops aplenty.
The Invoke canvas.
Adam Murray
Head of Foundation Engineering
A decade in fintech, half of it at Stripe, and Adam knows a thing or two about what's wrong with finance and how to fix it.
The Invoke canvas.
Jonnie Hallman
Head of Design Engineering
Jonnie led design engineering for Stripe.com, Casper, Adobe, Dropbox -- if you've seen it, Jonnie built it (in spirit).
The Invoke canvas.

Interested in joining our team?